When I think of SEO, I think about that room that looks so nice, tidy and clean until you open up the closed closet door or look under the bed and everything comes pouring out and you find yourself in a big mess. That is exactly how figuring out search can feel!
You are stuck with a choice. Living in denial that everything is working how it is supposed to, that Google has it all figured out and blame them when business is slow and slam the door closed. Or you can get down to the root of what is going on behind that closed door, where that mess came from, learn how to manage it, maybe even find out what needs to be fixed and make some good change that will impact long-term results. Continue reading “It’s Time To Diversify Your Local Search Strategy”