mobile – Converge

3 Resolutions Agencies Can Make In 2018

2017 was a big year for agencies! From agency and big brand shake-ups and break-ups, to the constant evolution of the industry (thanks to the introduction of new technology), to figuring how to get your clients’ messages across in more ways than ever before- 2017 was the year that would just not stop.

And as the holidays approach, maybe clients go quiet for a bit, you will finally have time to come up for air, take a deep breathe and find a second to evaluate the damages and celebrate the fact that you survived! You might be a tad bruised and battered, but 2017 didn’t knock you over.

But with that said, don’t get too comfortable, it’s already time to look ahead and start planning your strategy and agency goals for 2018. What are your resolutions? Hopes, dreams, and desires for the next year? Continue reading “3 Resolutions Agencies Can Make In 2018”

Hello It’s Me- How To Get On The Other Side Of Their Inbox

80% of marketers agree that email marketing is core to their business. So obviously there is no way that email is dead but it is changing. From ad blocks on social, to mobile devices becoming our “first screen”, to the take over of content marketing- so many things are shaping the reason and way we create and send an email.

Overall 2016 has been a good year for email. Email has gotten a lot of good press from announcements of its revival, the stamp of approval from millennials, and the ability to integrate email into so many other tools. Email is almost kinda cool again but are marketers ready to give it the attention it needs? Continue reading “Hello It’s Me- How To Get On The Other Side Of Their Inbox”

What Messaging Apps Are Telling Marketers

The future of social apps is in messaging. When you think about the announcement from Snapchat, regarding their shift to become an all-inclusive communication app to the eruption of dating apps like Bumble and Tinder it is clear we are using our mobile devices to communicate, but it’s not with a phone number, and it can’t always be seen in a Newsfeed, it is however through messaging. Continue reading “What Messaging Apps Are Telling Marketers”

4 Ways To Make Your Social Ads More Clickable

It was once believed that consumers won’t want to shop on social, it is too intrusive! But now that 65% of adults use social media in North America alone, it’s easy for brands to ignore that thought, dig into their marketing budgets and plan to spend nearly $35 billion on social ADs by 2017.

Continue reading “4 Ways To Make Your Social Ads More Clickable”

Are You Ready For These 4 Changes in Mobile?

It’s easy to see why mobile is a uuuuge priority for the marketing world in 2016.

According to McKinsey, more than half of US consumers aged 13-64 are using smartphones and marketers are taking note. With the accessibility cell phones provide, people are spending the majority of their internet time via their mobile device, and we have been thinking a lot about how consumer engagement will change.

Here are four changes you can expect to see happening in mobile, are you ready to make these a part of your mobile strategy? Continue reading “Are You Ready For These 4 Changes in Mobile?”