personalization – Converge

The Journey To Reach A Single Customer

According to the Harvard Business Review, the idea of one-to-one marketing is simple; it means being willing and able to change your behavior toward an individual customer, based on what the customer tells you and what else you know about the customer.

One-to-one marketing is a lot more than including a person’s name in an email because one-to-one marketing it’s based on an action. A consumer’s action would trigger a specific email to be sent based on what they did or did not do on the website. It’s a strategy that rules on relationship building and tailored messaging. Continue reading “The Journey To Reach A Single Customer”

Why Do Your Competitors Matter When It Comes To Personalization?

It’s easy to get caught up in the numbers.

We need more followers, fans, and friends!

But if the ones you already have don’t engage with you now, how will gaining more change that? Maybe when it comes to social, we have been focusing on the wrong metrics for too long. Why yes, a steady audience increase might mean you are connecting to new people, however, that number should not make or break your social media strategy.

Personalization is THE buzzword for marketers right now, and it’s time we take social there. Continue reading “Why Do Your Competitors Matter When It Comes To Personalization?”

Why Digital Marketing Might Need To Do Some Spring Cleaning Too

For many us it, it feels like spring is already here! With the warmer weather, the high pollen counts and with flowers already blooming it’s hard to believe we just started March! And just like when the weather starts getting nicer and you can open your windows to freshen up your house and start on that spring cleaning it might be time to do the same with your digital content!
Continue reading “Why Digital Marketing Might Need To Do Some Spring Cleaning Too”

Unlocking Mobile’s Full Potential In 2017

For most people, their mobile phone is their lifeline. Some of you may be reading this from a mobile device, many will check your mobile phone at least once while reading this post and a few may even a share this via their mobile phone to a social media account or attach it to an email. But somehow mobile seems to have slipped through marketers reach in the past year.

Marketers have yet to take advantage of all mobile has to offer- therefore they aren’t putting mobile first. From its technology, to the data it collects, to the access it gives you to customers- mobile is the marketer’s Achilles heel.

It’s time for marketers to reconsider how mobile is used in their strategy.
Continue reading “Unlocking Mobile’s Full Potential In 2017”

Let’s Get Personal: A Digital Marketing Experience

According to The Content Wrangler, personalization is the process of targeting content to individuals based on one or more of the following: who they are; where they are; when, why, and how they access content; and what device they use to access it.

Marketers have learned a lot about the personalization process over the past several years and so have consumers. Consumers have been exposed to different experiences of personalization through various mediums (that item you looked at online following you to a Facebook ad) that produce different quality of results- it seems like they too now understand the value that personalization can deliver. Continue reading “Let’s Get Personal: A Digital Marketing Experience”