How important is it for you as a PR pro and to your role at an agency to be able to spot up-and-coming trends?
If you are one of those people who have the magic touch, then it’s a part of the client relationship you thrive on, and if not, you probably aren’t even sure that you want to learn how.
But in the age of social media it’s not enough to just keep up and be part of a conversation you need to be the one starting them! This is a skill you will see leading PR agencies and individuals owning because bing able to spot emerging trends and viral opportunities is needed in order to stay ahead of the game and differentiate yourself. Continue reading “What Does It Take To See What’s Coming Next?”