Search – Converge

The Key {words} To PPC

If you have decided to take SEO seriously and invest in PPC ads then you are going to need to understand how to use Google’s Keyword Planner. Keyword Planner is a free tool that is a part of Google Adwords advertising platform and it an extremely useful tool.

Keyword Planner allows you to do a ton of research by providing you with data about keywords used for searches and how that affects your pay-per-clicks campaigns.

We want to make sure you know about everything you can about Keyword Planner so we outlined their features and functions below and guide you through the process of using the data that comes with it. Continue reading “The Key {words} To PPC”

Will Voice Take Over Marketing?

Search is presenting the marketing world with a possible shift, voice search.

That’s right, search is finally getting exciting again!

I think about how flawlessly Alexa (the Amazon Echo ) has fit into my life. When converting measurements in the kitchen, to setting a timer while working out, or helping me figure out what network the Falcons game is on, these were all things I used to grab my mobile phone for but the flow and ease of just asking your questions out loud rather than typing them has actually been a very natural progression.

Thanks to new technology, voice search is finally catching up with the needs and wants of our personal life. And now is the perfect time for marketers to start thinking about what voice search can do for them!

That personal level you have been looking to add to your content marketing to the conversational tone you want to have with your target audience. Voice search could start making that a lot easier to achieve. As many marketers continue to make SEO a top priority they need to think about how and why voice should be a part of SEO, here are the three things we want you to consider when it comes to voice search.
Continue reading “Will Voice Take Over Marketing?”

What Is The Best Online AD Tool For The Holidays?

With Christmas decorations hanging up at most retailers and Neiman Marcus revealing their official Holiday Guide is it safe to say that the holidays are upon us?

And if so, that means that online advertising is about to get a whole lot more expensive. Our budgets aren’t going to feel so big, and decisions need to be for where and when our online ad spend is going. Continue reading “What Is The Best Online AD Tool For The Holidays?”