Maybe instead of asking if search is relevant, you should be wondering if your SEO strategy is! Search engines have changed so much in the past couple of years because the way people search is changing- has your marketing team, agency, brand kept up? Continue reading “Is Search Still Relevant In 2017?”
Tag: SEO
The Key {words} To PPC
If you have decided to take SEO seriously and invest in PPC ads then you are going to need to understand how to use Google’s Keyword Planner. Keyword Planner is a free tool that is a part of Google Adwords advertising platform and it an extremely useful tool.
Keyword Planner allows you to do a ton of research by providing you with data about keywords used for searches and how that affects your pay-per-clicks campaigns.
We want to make sure you know about everything you can about Keyword Planner so we outlined their features and functions below and guide you through the process of using the data that comes with it. Continue reading “The Key {words} To PPC”
So Search or Social?
What do you do when you have a client that is persistent in how they want you to spend their money and run their creative? Where to promote and how to drive traffic to their business? But yet, they had kind of hired you for that very reason…
Do you do what they want without any opinion? After all, if you are doing what they want you to can’t you do anything wrong… right? But what if you don’t think they are 100% right? None of that sounds like the glamours side of agency life. Having to explain to your client why they’re wrong and that this is your job. Yikes! Continue reading “So Search or Social?”
Will Voice Take Over Marketing?
Search is presenting the marketing world with a possible shift, voice search.
That’s right, search is finally getting exciting again!
I think about how flawlessly Alexa (the Amazon Echo ) has fit into my life. When converting measurements in the kitchen, to setting a timer while working out, or helping me figure out what network the Falcons game is on, these were all things I used to grab my mobile phone for but the flow and ease of just asking your questions out loud rather than typing them has actually been a very natural progression.
Thanks to new technology, voice search is finally catching up with the needs and wants of our personal life. And now is the perfect time for marketers to start thinking about what voice search can do for them!
That personal level you have been looking to add to your content marketing to the conversational tone you want to have with your target audience. Voice search could start making that a lot easier to achieve. As many marketers continue to make SEO a top priority they need to think about how and why voice should be a part of SEO, here are the three things we want you to consider when it comes to voice search.
Continue reading “Will Voice Take Over Marketing?”