Snapchat – Converge

F8: Where We SEE Social Going

From Snapchat calming to be a camera company to Facebook deeming the camera as the first AR tool, social is headed in one obvious direction, sight.

When I think of where social came from, it was often a place you used to share past events. You posted pictures at places you had already been to, maybe announced your baby girl took her first steps and let people know you had moved away. Now, social is in real time. From live video, to the ability publish pictures and stories as your life is happening (and the expectation to do it) combined with everything we just learned from F8- social platforms not only want to be a part of everything you are doing they want to see everything you are doing. Continue reading “F8: Where We SEE Social Going”

30 Social Tests To Run In April

Have you noticed how social platforms are constantly updating and changing and always improving?

Can you say the same about your own social content…

There might be a correlation between your poor social results and the fact that you are not testing anything! And we want to help you with that. We just created a free e-book giving your 30 tests to run on your Facebook, Instagram, Snapchat and Twitter account and we are challenging you to do on test a day in the month of April.

Below is a peak as to what you will find in the e-book. Continue reading “30 Social Tests To Run In April”

Last Minute Super Bowl Ad & Engagement Ideas That Don’t Cost $5 Million

Here in Atlanta, there isn’t much else anyone is talking about but the Super Bowl happening in just a few short days.

I mean no big deal but we even got Ellen to notice us!

Sadly, I am not the winner of the tickets but I still have good news. You don’t need to spend $5 million dollars on a Super Bowl ad to take advantage of the hundreds of millions of people watching on Sunday.

Really good news since it might be a tad late to participate with an ad but thanks to social and mobile there are still plenty of ways to get your brand in the game.

All three stats below are from a CMO.com article and prove just how accessible the Super Bowl audience is to you. All you have to do is join the conversation!

So let’s talk about how you can do that… Continue reading “Last Minute Super Bowl Ad & Engagement Ideas That Don’t Cost $5 Million”

5 Lies About Social Media Marketing

Can you imagine the world without social media?

Social media has made a very permanent place in our everyday life, marketing strategies, and budgets so it’s essential that we don’t feel led on or have unrealistic expectations of what can happen when we take our marketing efforts to a social platform.

Below are five common traps marketers fall into when using social media. Continue reading “5 Lies About Social Media Marketing”

5 Things Instagram Will Do Before They Turn 7

Instagram turned 6 and to celebrate the CEO of the OG of filtered photos, Kevin Systrom sat down with BuzzFeed News to talk about the range of changes that have happened to the Instagram product.

We decided to read between the lines and take some guesses about what this could mean for Instagram’s future. Check out our 5 predictions below…

Continue reading “5 Things Instagram Will Do Before They Turn 7”

How To Get Rolling With Live Video

I had been confused with how fast and easily brands and marketers embraced live video. Until recently, countless amounts of time, money and planning went into precisely executing a video campaign and then editing it to no end, all to produce well thought-out content before their audience saw any of it… and then without a second glance, everyone is just okay with going live! Did I miss something? Don’t you see there are no re-dos? Isn’t it useless after it airs? What about quality control? And your brand’s image? Continue reading “How To Get Rolling With Live Video”

What Messaging Apps Are Telling Marketers

The future of social apps is in messaging. When you think about the announcement from Snapchat, regarding their shift to become an all-inclusive communication app to the eruption of dating apps like Bumble and Tinder it is clear we are using our mobile devices to communicate, but it’s not with a phone number, and it can’t always be seen in a Newsfeed, it is however through messaging. Continue reading “What Messaging Apps Are Telling Marketers”

How Consumer Consumption Is Shaping Marketing

We all think we know where marketing is headed but we don’t always have the resources to prove it, that is where the Infinite Dial 2016 report comes in. Since 1998, the Infinite Dial report has been used throughout the marketing community for its studies on consumer adaptation of digital media from Edison Research and Triton Digital. In the months of January and February of 2016, Edison Research conducted a random telephone survey of people aged 12 and older using the “gold standard” of research asking them questions surrounding media and technology, online radio, audio brands, music discovery, podcasts, in-car media and social media. This research gives us some definite answers into how consumers can be reached and where our focuses should be for the rest of the year. Continue reading “How Consumer Consumption Is Shaping Marketing”

3 Questions You Need To Ask When Measuring Social Data

Before you start setting goals and plugging data into an excel sheet you first need to understand how and what to measure when it comes to social media and that can be confusing.

Nearly every social platform has an analytics tool, and almost every social platform seems to give you something different to measure. However, if you can look past the terminology, settle for the information you do get and stop wishing for more, you will discover that most channels can not only be measured but also compared. Continue reading “3 Questions You Need To Ask When Measuring Social Data”