Data has changed the way agencies pitch to new clients!
Potential clients are now able to share data easily with agencies which means agencies are able to incorporate so much more information in their new business presentations. This has enabled the pitch to become all about the client rather than agencies making it all about them by rattling off the services they provide and showcasing past client work.
Depending on your agency and the client you are going after you will look at different data points and metrics to determine opportunities and solutions. There is no need to guess anymore, you can identify the problem and provide the solution before you’re even hired!
Social’s ability to change, adapt and fit the needs of their users, brands, and marketers mean it is not going anywhere anytime soon.
At the same time, the constant rollout out of feature updates to keep users, brands and marketersinterested in using their products can make anyone’s head spin.
Hardly a day goes by without one platform or another announcing something new, and marketers then have to figure out if and when this is something they want to use. And that’s just what it takes to stay up-to-date, this doesn’t begin to cover what is required to manage an account as a social media manager day-to-day. Continue reading “The Importance Of A Top-Notch Social Media Manager”
The marketing technology landscape has exploded. Just take a look at Scott Brinker’s supergraphic where he lists nearly 4,000 companies providing some sort of marketing technology solution in 2016.
Being in the space ourselves (you can find Converge under Dashboards & Data Visualizations in the blue column) we understand there are a lot of options depending on what problems you are trying to solve. But what we have also realized is that so much of this marketing technology is now only focused on social analytics.