Are You Tricking Or Treating Your Audience On Social?

What would it take to be a brand your audience wants to listen to on social?

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When is the last time you thought about what your audience would want rather than what your boss expects, the numbers you have to hit, or what your competition is or is not doing?

With personalization being so important right now, marketers need to continue to ask themselves, 

What does my audience want and what do they expect? 

and apply this question to every part of their marketing strategy including social. Afterall social is just that, social, it’s not called selling for a reason. Continue reading “Are You Tricking Or Treating Your Audience On Social?”

3 Marketing Mistakes You CAN NOT Make In 2017

There are a lot of things you may be planning to do next year. It’s hard not to get caught up in the excitement of a new year! Most of the time we spend the last month of the year setting goals, KPIs, and even higher expectations-thinking about everything we are going to do to make this next year even better! Continue reading “3 Marketing Mistakes You CAN NOT Make In 2017”