Tag: social media marketing

Are You Tricking Or Treating Your Audience On Social?

What would it take to be a brand your audience wants to listen to on social?

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When is the last time you thought about what your audience would want rather than what your boss expects, the numbers you have to hit, or what your competition is or is not doing?

With personalization being so important right now, marketers need to continue to ask themselves, 

What does my audience want and what do they expect? 

and apply this question to every part of their marketing strategy including social. Afterall social is just that, social, it’s not called selling for a reason. Continue reading “Are You Tricking Or Treating Your Audience On Social?”

15 Skills Atlanta Marketers Gained From The Growth Marketing Conference

Growth Marketing Conference made it to Atlanta, despite Irma, and Converge was in attendance.

The conference was filled with digestible, actionable content that inspired you to get back to work. It made you realize your problems are what          e v e r y o n e faces and that means there are solutions for them- no matter if you’re a start-up, agency or part of an enterprise company. You just have to get out of your own way!

I don’t want to give too much away because I want you to attend the next one headed to your city. But below I broke down my favorite piece of advice of each speaker’s presentation and what I am taking away from it. Continue reading “15 Skills Atlanta Marketers Gained From The Growth Marketing Conference”

Marketing Trends Taking Over 2017

When you are in the marketing trenches every day, it’s sometimes hard to realize just how much has changed in only a year, but it sure has!

From the continued rollout of new features on social platforms to home devices like Google Home taking over our lives (and TV commercials). A lot has come our way. 

However, we think the three trends listed below stand out above the rest. We continue to see more and more brands, and agencies make these three trends a part of their marketing strategies and more importantly, they seem to be working! Continue reading “Marketing Trends Taking Over 2017”

Why Do Your Competitors Matter When It Comes To Personalization?

It’s easy to get caught up in the numbers.

We need more followers, fans, and friends!

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But if the ones you already have don’t engage with you now, how will gaining more change that? Maybe when it comes to social, we have been focusing on the wrong metrics for too long. Why yes, a steady audience increase might mean you are connecting to new people, however, that number should not make or break your social media strategy.

Personalization is THE buzzword for marketers right now, and it’s time we take social there.  Continue reading “Why Do Your Competitors Matter When It Comes To Personalization?”

The 3 Best Facebook Ad Features Right Now

When you think about all the ways you use Facebook, what is the one tool the makes a difference on Facebook right now?

Tough question right? And this could change depending on your role and your strengths when it comes to the platform. 

To stay the number one social media platform, Facebook doesn’t have to keep up they have to continue to create. That means continuous updates and added features coming your way and it can become pretty easy to miss something, especially if you are not sure what new features you should be focusing on. 

We wanted to answer the above question to ensure you knew what to spend your summer focusing on and where you should spend money testing before the big shopping seasons come into play.  

Below we picked three Facebook features marketers, especially ones overseeing CPC Ads on Facebook, should be using! Continue reading “The 3 Best Facebook Ad Features Right Now”

What PR Has Taught Us About Social

We have spent time thinking about how social has changed the way we stay-in-touch, shop, share and as marketers how and why we create. But more specifically how has social shaped PR?

Thinking back to the beginning, PR pros were some of the first people to embrace social media which means they just might understand how to use it and what is coming better than any of us. Continue reading “What PR Has Taught Us About Social”

Why Social Likes Email

When thinking about email and social, as marketers we know just how different they are from one another. Email is a powerful tool used for customer retention and driving transactions while social is used to build community and your brand’s story. These two channels have very different strengths and weaknesses, but like many relationships, that’s what makes them an unstoppable duo.

So, how is it possible that social and email can work together to drive even more business? Continue reading “Why Social Likes Email”

What Do The Top Instagram Accounts Have In Common?

Instagram is a community of over 600 million people and came about from an idea of making mobile photos more easily shareable, editable and professional looking. What they probably weren’t planning on (but maybe hoping for) was becoming a social media tool that millions check into multiple times a day and marketers depend on to impact their business goals.

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Instagram is no longer just a picture editing app; it’s no longer just a social network it has become a crucial part of our marketing strategies. Continue reading “What Do The Top Instagram Accounts Have In Common?”

Give Dark Social Some Light

Have you ever found the perfect BuzzFeed quiz, Which Bachelor Contestant Would You Most Likely End Up With? but decided that not all your Facebook friends needed to know your results, so you messaged the quiz to your co-worker through G-chat?

If that is something you have done, then you have participated in dark social. Dark social is a private conversation, a lot of times happening through email, text and social apps and involves sharing a link to a piece of content from a social channel through one of these platforms. What makes it dark is that the referral can’t be tracked. It looks like people are heading straight to your website and reading content there but that may not be the case, they are getting there in a way most analytics platforms can’t track.  Continue reading “Give Dark Social Some Light”