So Search or Social?

What do you do when you have a client that is persistent in how they want you to spend their money and run their creative? Where to promote and how to drive traffic to their business? But yet, they had kind of hired you for that very reason…

Do you do what they want without any opinion? After all, if you are doing what they want you to can’t you do anything wrong… right? But what if you don’t think they are 100% right? None of that sounds like the glamours side of agency life. Having to explain to your client why they’re wrong and that this is your job. Yikes! Continue reading “So Search or Social?”

Don’t Let Data Break Your Heart

Trustworthy   

Honest

Reliable

Just some of the qualities you might be looking for in the person you spend your Valentines Day with but also qualities you should be looking for in your marketing data and data platform.

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I know your list might include a few more things than that for your significant other and/or your marketing dashboard but if you think about it- those are some good building blocks to either relationship.

You put a lot of trust into your marketing data. You use it to make some important business decisions, to quantify goals and prove ROI within your marketing department. You need to ensure it is as accurate as possible! Just because it might be telling you what you want to hear does not mean that it is working like it should.

Now, I am not saying you have to go all PI on your marketing data (or your date) but below are 5 things you can easily start doing to ensure data accuracy is not a problem. Continue reading “Don’t Let Data Break Your Heart”

What We Learned About Super Bowl 51 Ads From Twitter

Besides the disappointing loss (seriously no words for that)

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the commercials are obviously the next biggest topic the day after the game. There really is no other time where people are actually looking forward to ads! And this might be one of the last events that happens on television that we could never save for the DVR or think about fast forwarding through the commercials.

Not to mention more than 111 million people watched and the fact that a lot of them jumped on social to talk about everything going on during the game. This was a great opportunity to use the Converge platform and determine just how worth an ad spot was during the Super Bowl 51 according to Twitter. 

We tracked nearly 100 brands who had confirmed ad spots or who have been active players in Super Bowl ads in previous years to see who would bring home Super Bowl 51’s Twitter engagement ring. 

So let’s see, do you actually need an ad to drive conversation around your brand during the big game? Continue reading “What We Learned About Super Bowl 51 Ads From Twitter”

3 Resolutions Agencies Can Make In 2018

2017 was a big year for agencies! From agency and big brand shake-ups and break-ups, to the constant evolution of the industry (thanks to the introduction of new technology), to figuring how to get your clients’ messages across in more ways than ever before- 2017 was the year that would just not stop.

And as the holidays approach, maybe clients go quiet for a bit, you will finally have time to come up for air, take a deep breathe and find a second to evaluate the damages and celebrate the fact that you survived! You might be a tad bruised and battered, but 2017 didn’t knock you over.

But with that said, don’t get too comfortable, it’s already time to look ahead and start planning your strategy and agency goals for 2018. What are your resolutions? Hopes, dreams, and desires for the next year? Continue reading “3 Resolutions Agencies Can Make In 2018”

3 Marketing Mistakes You CAN NOT Make In 2017

There are a lot of things you may be planning to do next year. It’s hard not to get caught up in the excitement of a new year! Most of the time we spend the last month of the year setting goals, KPIs, and even higher expectations-thinking about everything we are going to do to make this next year even better! Continue reading “3 Marketing Mistakes You CAN NOT Make In 2017”

Will Social Attribution Solve Social Measurement Flaws?

As marketing technology has improved we are starting to see, understand and analyze the impact social is having on our businesses and through this evolution, a new marketing buzz word has blossomed…

Attribution. Social attribution to be more specific. Continue reading “Will Social Attribution Solve Social Measurement Flaws?”

Hey Marketers-Do You Speak CEO?

Marketing has been getting a lot of attention, and that attention is coming from C-Level Executives who are noticing the impact marketing has on their bottom line- which can be a good thing!

But just because they are noticing your efforts doesn’t mean you should expect them to understand everything you are doing. It is actually the other way around. You need to be ready (and willing) to answer some questions and rise to the challenge of rounding off your skills so you can demonstrate how marketing activities impact the overall organizational goals. 

So what exactly does that mean…

Continue reading “Hey Marketers-Do You Speak CEO?”

How You Can Track Your Holiday Influencer Campaigns

We hear the term, influencer marketing thrown around a lot! And as the holidays are approaching, it could be the opportune time to work with one of these influencers. But can an influencer bring real profits? And if so how is that measured?

That is what this post is going to show you! Just how easy it is to analyze campaigns with influencers. After all, the ideal time for influences to be posting is RIGHT NOW as your audience is starting to research and take action by making those big holiday purchases. Continue reading “How You Can Track Your Holiday Influencer Campaigns”

What You Might Have Missed During Holiday Planning

For some people, it might feel a little late to be talking about holiday planning and for others too soon. 

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But when it comes to goal tracking, marketing measurement, and analytics you can never be too late.

Which leads us to wonder if those are the things that might have been overlooked while putting together those digital holiday campaigns. The good news is you can start doing all these today and because of that fact alone, in our eyes at least, your holiday campaign will be a success! Continue reading “What You Might Have Missed During Holiday Planning”