Are You Targeting Your Holiday Facebook Ads Correctly?

When deciding to blog about Facebook ads, you can get lost in all the information you can talk about! You don’t want to get caught up in the details because those posts turn into books, but the details are what make or break a successful ad campaign. So how do you decide what to share? For us, it comes down to targeting. Nothing is as important as understanding how to target the right people with your ads.   Continue reading “Are You Targeting Your Holiday Facebook Ads Correctly?”

How To Get Rolling With Live Video

I had been confused with how fast and easily brands and marketers embraced live video. Until recently, countless amounts of time, money and planning went into precisely executing a video campaign and then editing it to no end, all to produce well thought-out content before their audience saw any of it… and then without a second glance, everyone is just okay with going live! Did I miss something? Don’t you see there are no re-dos? Isn’t it useless after it airs? What about quality control? And your brand’s image? Continue reading “How To Get Rolling With Live Video”