For many marketers, the shares their piece of content receives on social is the lifeline to their marketing efforts, development, and budgets but it turns out you can’t actually see much of what is being shared.
A report released by RadiumOne shows that nearly 82% of sharing is done through dark social.
Through dark social? I didn’t know there was a dark side…
Dark social is dominating how people share, is an increasingly vital source to explain referral traffic and is significant in understanding how what people share publicly differs from what they are sharing privately. When marketers understand dark social it can help brands know their customers, personalize their marketing messages and ensure customers are receiving relevant content- dark social has proven too valuable to ignore anymore. Continue reading “Shining The Light On Dark Social”