Legal Marketing Challenges & Opportunities in Social and Digital Marketing

Guy Alvarez, recovering attorney and Founder and Chief Engagement Officer of Good2bSocial, a full service digital marketing and social media consulting agency, provides a brief overview of effective social marketing strategies in the “legal” niche market. Good2bSocial’s clients include some of the largest law firms in the world, as well as consumer-focused law firms, ad agencies for clients with law-associated interests, and other professional services companies.

Guy can be reached on his company website: https://good2bsocial.com/, by email at: Guy@ Good2bSocial.com, or you can follow him on Twitter (@GuyLaw1313).

Continue reading “Legal Marketing Challenges & Opportunities in Social and Digital Marketing”

Will Social Attribution Solve Social Measurement Flaws?

As marketing technology has improved we are starting to see, understand and analyze the impact social is having on our businesses and through this evolution, a new marketing buzz word has blossomed…

Attribution. Social attribution to be more specific. Continue reading “Will Social Attribution Solve Social Measurement Flaws?”