Tag: storytelling

What Can Video Do For PR?

From Facebook to Instagram to Snapchat and let’s not forget the OG YouTube, video has now been pushed on social media, internet users, and content creators for nearly a decade and the idea that your audience is becoming video-first content consumers becomes truer every day.

Facebook has put out multiple platform updates stating that live video and video content will be favored in their algorithm. Facebook has also continued to add video formats to Instagram, and if SnapChat’s nearly 30 billion valuation isn’t proof enough that the future is video, then I am not sure what is.

So what does this mean for PR? Where tradition stands in relationships with the press and creating written press releases. How can agencies take advantage of video for their clients going forward?

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Is Content Marketing Dissolving Or Strengthening PR?

We have all heard it before, content is king! But before content marketing how were we getting our information out there? PR.

When looking at content marketing and PR it’s hard to see them fitting together. Content marketing is like the pre-party. It’s fun information, warms people up to your product, gets them excited, people check in often to find out new information. While PR is kinda like the cleanup team. Often times you don’t hear from your PR team unless something is going wrong, they clean up all the big messes, they are the ones to smooth things over. But it doesn’t have to be that way! They don’t have to compete or feel like there is only room for one of them. Both can actually thrive and benefit from one another.

Let’s see what I am talking about below….

Continue reading “Is Content Marketing Dissolving Or Strengthening PR?”

4 Tactics You Have Not Thought Of For Building Brand Loyalty

It’s a simple yet critical method of creating a transformational brand value that generates enormous loyalty. Everyone from presidential candidates to Apple has an understanding of this strategy, a strategy that is built on making their supporters feel good about themselves because of your product. It is a businesses profound understanding of their audience that gives them this advantage. Continue reading “4 Tactics You Have Not Thought Of For Building Brand Loyalty”