What We Learned About Super Bowl 51 Ads From Twitter

Besides the disappointing loss (seriously no words for that)

npr.org

the commercials are obviously the next biggest topic the day after the game. There really is no other time where people are actually looking forward to ads! And this might be one of the last events that happens on television that we could never save for the DVR or think about fast forwarding through the commercials.

Not to mention more than 111 million people watched and the fact that a lot of them jumped on social to talk about everything going on during the game. This was a great opportunity to use the Converge platform and determine just how worth an ad spot was during the Super Bowl 51 according to Twitter. 

We tracked nearly 100 brands who had confirmed ad spots or who have been active players in Super Bowl ads in previous years to see who would bring home Super Bowl 51’s Twitter engagement ring. 

So let’s see, do you actually need an ad to drive conversation around your brand during the big game? Continue reading “What We Learned About Super Bowl 51 Ads From Twitter”

Last Minute Super Bowl Ad & Engagement Ideas That Don’t Cost $5 Million

Here in Atlanta, there isn’t much else anyone is talking about but the Super Bowl happening in just a few short days.

I mean no big deal but we even got Ellen to notice us!

Ellen's tweet to Atlanta for Super Bowl tickets

Sadly, I am not the winner of the tickets but I still have good news. You don’t need to spend $5 million dollars on a Super Bowl ad to take advantage of the hundreds of millions of people watching on Sunday.

Really good news since it might be a tad late to participate with an ad but thanks to social and mobile there are still plenty of ways to get your brand in the game.

All three stats below are from a CMO.com article and prove just how accessible the Super Bowl audience is to you. All you have to do is join the conversation!

So let’s talk about how you can do that… Continue reading “Last Minute Super Bowl Ad & Engagement Ideas That Don’t Cost $5 Million”

Unlocking Mobile’s Full Potential In 2017

For most people, their mobile phone is their lifeline. Some of you may be reading this from a mobile device, many will check your mobile phone at least once while reading this post and a few may even a share this via their mobile phone to a social media account or attach it to an email. But somehow mobile seems to have slipped through marketers reach in the past year.

Marketers have yet to take advantage of all mobile has to offer- therefore they aren’t putting mobile first. From its technology, to the data it collects, to the access it gives you to customers- mobile is the marketer’s Achilles heel.

It’s time for marketers to reconsider how mobile is used in their strategy.
Continue reading “Unlocking Mobile’s Full Potential In 2017”