According to The Content Wrangler, personalization is the process of targeting content to individuals based on one or more of the following: who they are; where they are; when, why, and how they access content; and what device they use to access it.
Marketers have learned a lot about the personalization process over the past several years and so have consumers. Consumers have been exposed to different experiences of personalization through various mediums (that item you looked at online following you to a Facebook ad) that produce different quality of results- it seems like they too now understand the value that personalization can deliver. Continue reading “Let’s Get Personal: A Digital Marketing Experience”