It’s a trend we have seen coming for a long time. This prediction started nearly a decade ago and every year since has been deemed the year digital takes over. Whether it’s because of mobile, social platforms or cord cutting, digital is always going after something or someone- desktops, real-life interactions and now the television.
PwC predicts that online advertising spending will exceed $75 billion next year, surpassing the $74.7 billion projected for TV. Online advertising is expected to grow 9.4% through 2020, compared to TV’s 3.2% rate.
So what does this actually mean for TV? Will brands cut their advertising budgets? Can advertisers make TV advertising relevant? Is this a conversation worth having yet?
We think so! Below are five punches digital has thrown at TV advertising… Continue reading “How Digital Advertising Became The New TV For Brands”