Tag: vanity metrics

4 Things That Could Go Wrong With Marketing Measurement

Organizations are still measuring their success in marketing wrong. The roller coaster ride of data-driven marketing is just that- rocky, with unexpected twists and turns, big buildups that lead to large drops and when it is done incorrectly it can come to an abrupt stop.

There are plenty of organizations and marketing teams successfully using marketing data to make better business decisions but there are also still people who are using metrics incorrectly. Below are 4 things to avoid when it comes to marketing measurement. Continue reading “4 Things That Could Go Wrong With Marketing Measurement”

Hello It’s Me- How To Get On The Other Side Of Their Inbox

80% of marketers agree that email marketing is core to their business. So obviously there is no way that email is dead but it is changing. From ad blocks on social, to mobile devices becoming our “first screen”, to the take over of content marketing- so many things are shaping the reason and way we create and send an email.

Overall 2016 has been a good year for email. Email has gotten a lot of good press from announcements of its revival, the stamp of approval from millennials, and the ability to integrate email into so many other tools. Email is almost kinda cool again but are marketers ready to give it the attention it needs? Continue reading “Hello It’s Me- How To Get On The Other Side Of Their Inbox”

4 Mistakes To Avoid When Using Data-Driven Marketing

Have you ever spent a lot of time analyzing your marketing data- only to realize you were doing it wrong? Or is not knowing what to analyze keeping you from looking at data in the first place?

Using data to steer marketing decisions, strategies and goals is not easy. 91% of senior corporate marketers believe that successful brands use customer data to drive marketing decisions. Yet, 39% say their own company’s data is collected too infrequently or not real-time enough. See, we all know we need to be doing but we aren’t always doing it right. Continue reading “4 Mistakes To Avoid When Using Data-Driven Marketing”