How To Use Snapchat And Instagram Stories To Engage Your Audience

As a business, you have probably spent a lot of time, money and resources building an app you hope people want to use. But what if instead of trying to create something new, to change people’s habits, begging them to explore your products and brand over here– why don’t you go to where your audience already hangs out?

Instagram and Snapchat are two apps we think you can experiment with. Why? 

It makes sense to invest in these social media platforms, especially if your audience is already on Instagram and Snapchat and if you are B2C- then there is no reason you wouldn’t be on here. So what has been holding you back from exploring these platforms before? Was it time? Talent? An understanding of what this can do for your overall business? Continue reading “How To Use Snapchat And Instagram Stories To Engage Your Audience”

5 Things Instagram Will Do Before They Turn 7

Instagram turned 6 and to celebrate the CEO of the OG of filtered photos, Kevin Systrom sat down with BuzzFeed News to talk about the range of changes that have happened to the Instagram product.

We decided to read between the lines and take some guesses about what this could mean for Instagram’s future. Check out our 5 predictions below…

Continue reading “5 Things Instagram Will Do Before They Turn 7”

3 Things PR Pros Can Learn From This Summer

Hard to believe summer has come to end! Kids are back in school, traffic stinks again and it’s time to pack up those white jeans till next year (or do we).

girl looking happy then disappointed
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Although we may have physically (or mentally) taken some vacation over the past few months the truth is it was hard to take a break from the news that kept cycling through the PR world. There was a lot to keep up with! Below are our 3 takeaways from this summer that will set the tone to what we will see coming in 2017. Continue reading “3 Things PR Pros Can Learn From This Summer”

How To Tell Your Brand’s Story Better

People will always remember a good story over a sales pitch. That is why telling your brand’s story is the best experience you can give to your future customers.

Below are a few tips we have for crafting and creating your brand story. It’s important to take the time to get it right! You want your story to be the reason potential customers take a leap into your sales funnel. Continue reading “How To Tell Your Brand’s Story Better”

How To Get Rolling With Live Video

I had been confused with how fast and easily brands and marketers embraced live video. Until recently, countless amounts of time, money and planning went into precisely executing a video campaign and then editing it to no end, all to produce well thought-out content before their audience saw any of it… and then without a second glance, everyone is just okay with going live! Did I miss something? Don’t you see there are no re-dos? Isn’t it useless after it airs? What about quality control? And your brand’s image? Continue reading “How To Get Rolling With Live Video”