Facebook AR, Augmented Reality Or Added Revenue?

It’s that time of year again, Facebook’s F8 developer’s conference kicked off today with news that will alter our reality forever.

But before we dig too much into what they talked about this year lets see where they left off last year… Continue reading “Facebook AR, Augmented Reality Or Added Revenue?”

3 Things PR Pros Can Learn From This Summer

Hard to believe summer has come to end! Kids are back in school, traffic stinks again and it’s time to pack up those white jeans till next year (or do we).

girl looking happy then disappointed
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Although we may have physically (or mentally) taken some vacation over the past few months the truth is it was hard to take a break from the news that kept cycling through the PR world. There was a lot to keep up with! Below are our 3 takeaways from this summer that will set the tone to what we will see coming in 2017. Continue reading “3 Things PR Pros Can Learn From This Summer”

3 Major Rollouts On Facebook Every Marketer Should Know

Facebook has changed a lot since it first surfaced over a decade ago. It has become a place for local and world news updates rather than just friend and family member life updates, according to Buzzsumo, it is a key ingredient in content going viral and it has changed the way we communicate through Messenger and status updates. That doesn’t even begin to touch what Facebook has changed in the marketing realm and the crazy thing is, it’s still evolving. Continue reading “3 Major Rollouts On Facebook Every Marketer Should Know”

How Video Is Changing Marketing

It’s hard to imagine the world where video wasn’t accessible to nearly everyone. Video has changed they way we connect in our day-to-day lives and has transformed the way we market. From our ability to record a quality video from our smartphones and upload it to the internet in a matter of seconds, to entire social platform being dedicated to recorded and live video streams or the fact that most people now prefer watching a video clip to reading text. Video is a game changer, and it is constantly evolving. Continue reading “How Video Is Changing Marketing”